An opportunity to massively improve digital ROI
Increase Engagement Rates
There is plenty of third party evidence of the impact of TV on digital campaigns.
Now we take that to the next level.
Trials have demonstrated that precisely coordinated digital campaigns with Nielsen Weekly top 50 programming increases engagement rates up to 10X vs identical non coordinated campaigns.
Just imagine the impact on your clients sales funnels!
Decrease Cost per Engagement
As we put to work pretty much the same digital budgets, and given the massive increases in engagement rates (CTR, time on site, and actual conversions) the effect is a material reduction on CPC, and consequently client acquisition costs.
In trials we've seen CPCs drop over 40% vs. identical control campaigns when equal duration campaigns are coordinated with Spot Direct vs. non coordinated.
Your brand is simultaneously in all screens!
Imagine this: You buy a Nielsen Top 10 TV spot, the biggest expense of the day just to find out that the audience is looking at somebody else's ad on their second screen.
With Spot Direct you can significantly decrease the chance of that happening! We have solutions for Inventories in Facebook, Google, Twitter and more to come.
DSP and DMP APIs available
Disclaimer: Results will vary. Ask us about testing protocols. Spot Direct is a registered trademark of TMT LAB Inc. Nielsen, Google, DoubleClick, Facebook and Twitter are trademarks by their corresponding owners. Their use does not imply endorsement of and/or by them.