An opportunity to massively improve digital ROI
Increase Engagement Rates
There is plenty of third party evidence of the impact of TV on digital campaigns.
Now we take that to the next level.
Trials have demonstrated that precisely coordinated digital campaigns with Nielsen Weekly top 50 programming increases engagement rates up to 10X vs identical non coordinated campaigns.
Just imagine the impact on your clients sales funnels!
Decrease Cost per Engagement
As we put to work pretty much the same digital budgets, and given the massive increases in engagement rates (CTR, time on site, and actual conversions) the effect is a material reduction on CPC, and consequently client acquisition costs.
In trials we've seen CPCs drop over 40% vs. identical control campaigns when equal duration campaigns are coordinated with Spot Direct vs. non coordinated.
Do not sacrifice reach
The Achilles heal of pretty much every single TV/online ad synchronization service has always been the limited reach.
This is in part due to the fact that those impose eligibility filters (opt ins, hardware/software requirements, etc.) that makes all those efforts immaterial for the agencies / brands
With us, the reach of your campaign is as big as Google, Facebook and Twitter audiences combined (and this will grow more as we add relevant DSPs)