TMT LAB Inc. · Toronto, Canada
A patented SaaS platform that reads frame-accurate data directly from broadcast playlist automation systems and coordinates digital advertising across any video distribution environment.
01 — What It Is
Spot Direct® is a highly scalable, CAPEX-free software platform that accesses TV data directly from its sources — broadcaster and distributor playlist automation systems — with sub-second precision.
It was built to coordinate digital advertising campaigns with TV spots in real time, measure the impact of those exposures on audience behavior, and surface actionable attribution data for advertisers of any size and budget.
The platform can be layered on top of existing attribution and engagement measurement infrastructure, providing comprehensive visibility without displacing current workflows.
Registered Trademark & Patent Protection
US Pat. 10,721,511 B2
The core synchronization technology is covered under a granted United States patent. Spot Direct® is a registered trademark of TMT LAB Inc. in the USA and other jurisdictions.
02 — How It Works
Spot Direct® connects to broadcaster and distributor playlist automation systems via read-only API integrations, then uses that real-time data stream to drive a cascade of downstream actions.
Frame-by-frame event data is read directly from the broadcaster's or distributor's playlist automation system via secure, read-only API — no hardware required.
A coordination signal is generated for each broadcast event, indicating its live status: about to air, currently live, or recently aired — with precise timestamps.
Connected digital ad campaigns — on Google, Meta, DSPs, or native CTV/OTT environments — are activated, paused, or adjusted in sync with the TV spot, down to the second.
Inbound traffic, conversions, and engagement signals are mapped back to specific TV exposures, providing statistically validated attribution reports across all campaign sizes.
03 — Applications
Originally designed for linear TV, Spot Direct®'s most powerful capabilities emerge across the full landscape of modern video distribution.
Broadcast, cable, IPTV, and DTH. Sync digital inventory with spot-level precision using real-time playlist data.
MVPDs and vMVPDs gain scalable, precise tools to prove ROI for advertisers of all sizes — from micro-spenders to national accounts.
Coordinate digital campaigns natively within streaming environments without QR codes or ACR technology.
Extend reach and attribution to connected television audiences. Drive engagement natively or via third-party second screens.
Purpose-built for the next generation broadcast standard — enabling privacy-friendly, interactive audience engagement at scale.
Automatically trigger digital campaigns immediately after a competitor's TV spot airs, capturing audience attention at peak relevance.
04 — Proven Results
Validated across real campaigns — from micro-budget advertisers to national accounts — Spot Direct® consistently delivers engagement and attribution outcomes that legacy approaches cannot match.
Attribution Study
TMT LAB was involved with a major US cable provider to measure the impact of TV advertising on digital channels for a micro-spending automotive advertiser (under US$10K/month). Over 455 consecutive days, Spot Direct®'s Attribution Module documented TV lift well over 100% across multiple online metrics — with a statistical significance of p<0.001. TV advertising works. And it is measurable even for small advertisers.
05 — Get in Touch
We work with broadcasters, video distributors, and advertisers. Reach out to start a conversation.
Contact TMT LAB