Every frame of broadcast video mapped and actionable from any screen - in real time!
The idea of making TV spots actionable from viewers' handheld devices is about to turn 20 years old.
However existing solutions to date leave a lot to be desired. Eligibility filters of walled gardens, special hardware and/or software, or the availability of a sizable Automated Content Recognition footprint results in limited reach, could be notably slow and may imply serious privacy compromises.
TMT LAB's Spot Direct® is a patent pending technology that offers a completely different perspective allowing brands to precisely trigger online campaigns on virtually any screen the very moment they appear on a top prime time show.